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Dove, CeraVe, Olay are favorite skin care brands, while Maybelline, ELF and Nyx top color cosmetics list, according to Kyra Media.
July 8, 2021
By: TOM BRANNA
Editor
When it comes to beauty brands, Gen Z favors familar names found in mass markets like drug stores and food chains. Those are some of the findings from a new Gen Z study published by Kyra Media. Maybelline is No. 1 among makeup brands and Dove tops skin care in a survey of 3,500 respondents ages 13-25. Mass brands that saw success on TikTok in the past year performed especially well, with ELF and Nyx rounding out the top three for makeup, and CeraVe in second for skin care. In addition to Tik...
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